British band THE JOY FORMIDABLE released their debut album, A Balloon Called Moaning, last month as a free download on the website of the British music magazine, NME. I’ve unfortunately lollygagged in posting this and the free album download has been taken down. It is an interesting move for sure, release the album for free to stoke conversation and then pull it back. Unfortunately it isn’t on iTunes or eMusic so I’m not quite sure how people are supposed to get the album now that the conversation has been started. Bit Torrent? Anywho, this is a playful video for the song “Cradle”. Also make sure to check out their MySpace to hear the song “Whirring”. P.S. The irony of this video being posted after a YEAH YEAH YEAHS video is not lost on me as I’ve described the album as an album based on the YYY’s song “Maps.”