PureVOLUME Profiled by Billboard!
As pointed out today by the yet-again-redesigned buzzgrinder.com, music media/promotion site, pureVOLUME has been given some business love in the pages of Billboard, with Reuters picking up the story as well.
Purevolume’s popularity stems from its ease of use and its pricing. There is no sign-up required to sample an artist, and downloads and streams are free. It costs an artist nothing to place a song on the site, but those who want to open their wallets can purchase a weeklong plug on the home page for less than $400.
Demand to advertise on the site or purchase a slot on the home page is so great that Purevolume is on target to generate more than $1 million in revenue this year. The site — operated by the five-person staff of Boston-based Unborn Media — has become a success without investors and without any help from more experienced executives.
Indeed, the oldest employee at Unborn Media is 25. Founders Brett Woitunski, Mitchell Pavao and Nathan Hudson wanted to showcase some friends in bands when they launched Purevolume on Dec. 1, 2003. They based the site on the first incarnation of mp3.com, and things accelerated quickly.
