Producer Launches HOOVES “Metal Shoe” (With Bonus Pentagram Lining!)

From the inbox:

Producer extraordinaire Nick Raskulinecz (Death Angel, Trivium, Marilyn Manson, Danzig) has started a new shoe company called HOOVES FOOTWEAR. HOOVES FOOTWEAR has partnered with Gravis Footwear to design to create a premium, limited-edition, core Metal shoe. HOOVES’ first signature shoe, THE BEAST, is limited edition and will be released on June 1.

The goal of HOOVES FOOTWEAR is to supply bands and other metalheads with a new shoe that fits the lifestyle, and to promote the metal scene and metal music as a whole.

“We wanted to create a show that fit the metal lifestyle,” says Raskulinecz. “We’ve always had to borrow from others when it came to comfortable sneakers. It just wasn’t right. Back in the 80’s it was the black & red Air Jordans. Then there were the Pumas, the Vans, the Converse – I mean, we rocked them, and these brands are all great in their own ways, but nothing had the total package, nothing screamed metal!”

THE BEAST is a black leather, bad ass high top that embodies the dark, evil nature of the metal lifestyle to its core. With a deep red pentagram lining, a skeletal blood stained insole and the HOOVES mantra embroidered on the tongue tag, these shoes personify metal.

THE BEAST from HOOVES FOOTWEAR is scheduled for delivery in June ’08 at a select group of core retailers and online at HOOVESARMY.COM. HOOVES will be celebrating the release of THE BEAST with a launch party in the LA area on May 24th.

- Websters Dictionary entry for Hoove: “A disease in cattle consisting in inflammation of the stomach by gas, ordinarily caused by eating too much green food and produces tympany and bloating.” I like it.