Using a company name that could only connote the straight-edge, legendary hardcore musician John Porcelly (known simply as Porcell – former member of YOUTH OF TODAY, JUDGE, BOLD, PROJECT X, SHELTER, and more) has a launched True Til Death Straight-Edge Gear, exclusively distributed through Merch Direct. In addition to the online store, the site plans to include pages on sponsored bands, information about the straight-edge lifestyle, and a message board.

- How can you have a straight-edge themed online store without a knockoff of the infamous straight-edge Swatch watch? The store looks great though.